{"id":3206,"date":"2020-04-28T14:27:38","date_gmt":"2020-04-28T14:27:38","guid":{"rendered":"http:\/\/www.thedutchess.be\/content-style-guides-resources\/"},"modified":"2020-04-28T14:27:38","modified_gmt":"2020-04-28T14:27:38","slug":"content-style-guides-resources","status":"publish","type":"post","link":"https:\/\/thedutchess.be\/nl\/content-style-guides-resources\/","title":{"rendered":"Content style guides &#8211; examples and resources"},"content":{"rendered":"<p>If you&#8217;re attending <a href=\"https:\/\/www.meetup.com\/UX-Antwerp\/events\/268348466\/\">UX Antwerp<\/a>, <a href=\"https:\/\/omnichannelx.digital\/\">OmnichannelX<\/a> or <a href=\"https:\/\/www.utterlycontent.com\/\">Utterly Content<\/a>, you can catch my talk about my experience with style guides, in which I share things that I have learned about creating and managing them.<!--more--><\/p>\n<p>Here are a few style guides that I know of that I find really interesting. Plus, some resources that might help you build or improve your content style guide.<\/p>\n<h2>Great in their simplicity<\/h2>\n<ul>\n<li><a href=\"https:\/\/styleguide.mailchimp.com\/\">MailChimp<\/a><\/li>\n<li><a href=\"http:\/\/ww.gov.uk\/guidance\/content-design\">GOV.UK\u00a0<\/a><a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fwww.gov.uk%2Fguidance%2Fcontent-design%3Ffbclid%3DIwAR1GXdDd_9_FXvgKGab5Q4IBNBCggygqk5Z8Aq9qGB4_OFJARoh-U-GLN8E&amp;h=AT2gGDuu84dPtouimAo7Jx3C17eMf67ROa7z95ot04AZfUyuY6qj3Q_-DA-twxUFKwju_TiyOxPNn6PA8SvzSH6aGlT8u5jDIchtCBALoO2uHGwUVpeMuCgco3leLn1dWr9AIs-MGB2bbQ&amp;__tn__=R]-R&amp;c[0]=AT0_hSxXlxkal0V36-wfQ4ucL1Q7OhNmZr8KzJ0ePEqwWaZBoUGcNe1uanLl6mebKG5gYuMRgYFn6tX_QbkGdhBOUJKI0qd-rc1-Y-Y7cG_qg1pg7U-jFd_OEN9XgBT4oHE8PTWh28q6To2AQU1JXT9KTL2rTlq3S3aqo_hW9hWs4os\">Content design: planning, writing and managing content &#8211; Guidance &#8211; GOV.UK<\/a><\/li>\n<li><a href=\"https:\/\/www.bbc.co.uk\/editorialguidelines\/guidelines\">BBC &#8211; Guidelines &#8211; Editorial Guidelines<\/a><\/li>\n<li><a href=\"https:\/\/wikis.ec.europa.eu\/display\/WEBGUIDE\/\">Europa Web Guide<\/a><\/li>\n<li><a href=\"https:\/\/buffer.com\/tone-guide\">Buffer.com<\/a><\/li>\n<li><a href=\"https:\/\/help.apple.com\/applestyleguide\/\">Apple Style Guide and Google Style Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.canadapost.ca\/cpc\/en\/designsystem\/mercury\/ux-writing.page\">Canada Post<\/a><\/li>\n<li><a href=\"https:\/\/docs.microsoft.com\/en-us\/style-guide\/welcome\/\">Microsoft Style Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.ibm.com\/developerworks\/library\/styleguidelines\/index.html\">IBM Developer Works Editorial Style Guide<\/a><\/li>\n<\/ul>\n<h2>Well tied in with design and development<\/h2>\n<ul>\n<li><a href=\"https:\/\/polaris.shopify.com\/content\/product-content\">Shopify Polaris<\/a><\/li>\n<li><a href=\"https:\/\/asphalt.gojek.io\/foundations\/Communication\">Asphalt \/ GoJek<\/a><\/li>\n<li><a href=\"https:\/\/atlassian.design\/guidelines\/brand\/writing-style-1\">Atlassian<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/style\/\">Google Developer Documentation Style Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.lightningdesignsystem.com\/assets\/downloads\/salesforce-voice-and-tone.pdf\">Salesforce Voice and Tone<\/a><\/li>\n<\/ul>\n<h2>Content style guides that focus on inclusivity and accessibility<\/h2>\n<ul>\n<li><a href=\"https:\/\/consciousstyleguide.com\/\">Conscious content Style Guide<\/a><\/li>\n<li><a href=\"https:\/\/readabilityguidelines.co.uk\/\">Readability Guidelines<\/a><\/li>\n<\/ul>\n<h2>Podcasts<\/h2>\n<p>For my podcast Efficiently Effective I&#8217;ve made episodes that were about content style guides. You might find them interesting as well:<\/p>\n<ul>\n<li><a href=\"https:\/\/efficientlyeffective.podbean.com\/e\/do-you-really-need-a-content-style-guide\/\">Do you really need a content style guide?<\/a><\/li>\n<li><a href=\"https:\/\/efficientlyeffective.podbean.com\/e\/when-interfaces-get-into-character-an-interview-with-amy-thibodeau\/\">When interfaces get into character &#8211; an interview with Shopify&#8217;s Amy Thibodeau<\/a><\/li>\n<\/ul>\n<p>They can also be found in your podcast app.<\/p>\n<h2>Other<\/h2>\n<p>As mentioned in my presentation about content style guides, a deck of cards with adjectives is a great tool to find out what your voice attributes are. I&#8217;ve developed my own but if you and your team are fluent in English, save yourself the trouble and get <a href=\"http:\/\/cards.appropriateinc.com\/\">the Brandsort deck developed by Margot Bloomstein<\/a>.<\/p>\n<p>Do you know of any interesting resources I should add? Let me know in the comments!<\/p>\n\n<!-- wp:themify-builder\/canvas \/-->","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re attending UX Antwerp, OmnichannelX or Utterly Content, you can catch my talk about my experience with style guides, in which I share things that I have learned about creating and managing them.<\/p>\n","protected":false},"author":2,"featured_media":3120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[145,148],"tags":[149],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content style guides - examples and resources - Saskia Videler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedutchess.be\/content-style-guides-resources\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content style guides - examples and resources - Saskia Videler\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;re attending UX Antwerp, OmnichannelX or Utterly Content, you can catch my talk about my experience with style guides, in which I share things that I have learned about creating and managing them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedutchess.be\/content-style-guides-resources\/\" \/>\n<meta property=\"og:site_name\" content=\"Saskia Videler\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T14:27:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.thedutchess.be\/wp-content\/uploads\/2020\/04\/24-color-pencil-vector-klein.jpg?fit=2750%2C2750&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2750\" \/>\n\t<meta property=\"og:image:height\" content=\"2750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Saskia Videler\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saskia Videler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thedutchess.be\/content-style-guides-resources\/\",\"url\":\"https:\/\/thedutchess.be\/content-style-guides-resources\/\",\"name\":\"Content style guides - examples and resources - Saskia Videler\",\"isPartOf\":{\"@id\":\"https:\/\/thedutchess.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thedutchess.be\/content-style-guides-resources\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thedutchess.be\/content-style-guides-resources\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/thedutchess.be\/wp-content\/uploads\/2020\/04\/24-color-pencil-vector-klein.jpg?fit=2750%2C2750&ssl=1\",\"datePublished\":\"2020-04-28T14:27:38+00:00\",\"dateModified\":\"2020-04-28T14:27:38+00:00\",\"author\":{\"@id\":\"https:\/\/thedutchess.be\/#\/schema\/person\/433cd686502247553d333ed0ccc688ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/thedutchess.be\/content-style-guides-resources\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thedutchess.be\/content-style-guides-resources\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/thedutchess.be\/content-style-guides-resources\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/thedutchess.be\/wp-content\/uploads\/2020\/04\/24-color-pencil-vector-klein.jpg?fit=2750%2C2750&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/thedutchess.be\/wp-content\/uploads\/2020\/04\/24-color-pencil-vector-klein.jpg?fit=2750%2C2750&ssl=1\",\"width\":2750,\"height\":2750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thedutchess.be\/content-style-guides-resources\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thedutchess.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content style guides &#8211; 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